Supporting women’s basketball in Northeast Florida

RadiFi Credit Union has announced its Jacksonville Waves partnership as the Presenting Sponsor of the city’s newest professional women’s basketball team, set to debut in May 2026.

As a founding franchise of the UPSHOT League, the Jacksonville Waves represent an exciting new chapter for women’s professional sports. This partnership reflects a shared commitment to strengthening communities, creating opportunity, and bringing people together across Northeast Florida.

As Presenting Sponsor, RadiFi Credit Union will play a central role in supporting both the fan experience and the community initiatives surrounding the team.

From in-game visibility and digital engagement to on-site activations and youth programming, this partnership is designed to create meaningful connections with fans throughout the season.

“This partnership is about more than basketball—it’s about building something meaningful for Jacksonville,” said John Servos, CEO & President of RadiFi Credit Union. “The Waves represent energy, opportunity, and forward momentum, and we’re proud to support what they’re creating both on and off the court.”

Through this partnership, RadiFi will serve as the exclusive financial institution partner of the Jacksonville Waves, with a presence throughout the season across in-arena experiences, digital channels, and community programs.

Key highlights of the partnership include:

• Season-long presenting sponsorship across Jacksonville Waves marketing and promotions
• In-game visibility through LED ribbon board signage, videoboard features, and broadcast placements
• Game-day fan engagement opportunities, including theme night sponsorships and activations
• Presenting sponsorship of the Kids Club and a youth basketball clinic
• Social media and digital integration, including post-game content and cross-promotion
• Community-focused programming, including player or coach appearances

These elements are designed to enhance the fan experience while reinforcing RadiFi’s role as a trusted partner in the community.

The UPSHOT League represents a significant step forward for women’s professional basketball, launching with four founding teams and a vision to expand access, visibility, and opportunity for female athletes.

“Women’s sports are experiencing powerful, sustained growth, and it’s partnerships like this that turn momentum into lasting impact,” said Donna Orender, commissioner and co-founder of the Jacksonville Waves. “The Waves are becoming part of Jacksonville—bringing people together, inspiring the next generation, and building something that truly belongs to the community.”

To learn more about RadiFi’s partnership with the Jacksonville Waves and what it means for our members and community, read our full announcement.

RadiFi Credit Union has proudly served Northeast Florida for more than 90 years, with a focus on community, innovation, and personalized financial solutions. We remain committed to helping our members achieve financial wellness at every stage of life while continuing to invest in the communities we call home.